Wednesday, March 31, 2010

Adorable & colorful zip wallet -- Just what I've been looking for!

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I'm constantly looking for an awesome wallet. One that isn't too big, but is also large enough to carry EVERYTHING I could possible want to drag around with me. I can never seem to find one that is in the perfect color scheme or has just enough pockets. This wallet seems to answer all of my organizational and design desires! I might need to order one soon!
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Monday, March 29, 2010

A little taste of Paris: La Durée, Velibing and the famous Apple Store!

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Oh how wonderful seeing everyone has been and just being glorious in Paris & Reims! Today, Marlene, Julien and I woke up and went and ate falafel in the Marais and the we headed off to the Champs Élysée to have a luxurious tea and some delicious macroons at La Durée. 
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Marlene had to catch a flight to Hambourg (she missed her flight on Sunday morning) and so she left us a bit early. We were sad, but I'm just more excited to see her the next time! Julien and I headed straight to the vélibs to take a ride on the Champs to the Louvre. I felt amazing riding down next to the traffic and it was a wonderful Paris moment.

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Our destination was not the actual museum, but the Apple store! I've been dying to see it and I can promise you that I was not let down. It is gorgeously designed with a beautiful reflection of the inverse pyramid. Dan Brown would love it!

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Oh how I've been happy here and now all I can think of is how am I going to come back! I love being in Paris and with all my friends; speaking French, being a bit irreverent, and high-fiving to the max! Tomorrow, I get back on the plane and I will head to Austin. Bittersweet departure, but it is alway nice to be home.

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Tuesday, March 23, 2010

I really like the Chicago Airport

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Fun things are around every corner! Dinos! Benches! Art!
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I really want to go to The Field Museum! I might have to make that a spring 2011 trip. :)

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Friday, March 19, 2010

Top Takeaways from SXSW Interactive 2010

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I agree with all that Mel lists below, but I would add 3 more:

1. Overcoming obstacles within organizations. Social Media has found its way into the marrow of society and is starting to become a respected customer-serving tool across industries. @paulaberg explained how she came to Southwest Airlines and was given the perfect opportunity to revolutionize how they used social media to sell, serve and correspond with their customers. Her presentation was about #slashingredtape and finding ways to overcome the naysayers within corporations. Her strategy focused on communicating all wins and failures to the organization and showing them how they had learned how to become better because of that. Many of the panels and attendees featured ideas about overcoming organizational obstacles by showing results to key decision-makers and not speaking about the “next cool thing” and how “revolutionary” a platform can be – but using language that makes business sense.

2. Twitter, Twitter, Twitter. Nothing is more real-time than Twitter and at the conference, people were tweeting remarks, questions, etc and in doing so communicating with the audience and panelists. All of the business-related panels spoke about their use of Twitter and how they’ve leveraged it to quickly communicate with their customers. When Evan William’s keynote left a sour note in people’s stomachs the remarks were all over Twitter in real-time. To quote Williams, “Twitter is not a social network, it’s an information network” and that changes everything. Internet users expect companies to be taking part in the social web and are ready for them to interact by asking questions, posing complaints, and giving virtual high-fives!

3. Context is king. People on the web are looking for a personalized experience in an impersonal world. Internet users don’t mind being marketed to when it makes sense - depending on where they are and what they are doing. New startups are all about leveraging UGC to create personalized ads a la Turbo Tax “my friends” Facebook integration. Many of the panelists spoke about leveraging bloggers (ie good storytellers) to come up with good stories that create more meaningful interactions between brands and consumers. People will come to your company blog if it looks like the content is relevant, interesting and has a lasting presence. Gone are the days of disposable websites. Finding the secret sauce to relevant personalization is something that some of the most innovative firms out there are searching for. And why hasn’t this level of relevant personalization been perfectly achieved? In the words of Google’s former CIO, “it’s hard”.
March 19th, 2010 by Melissa Lipscomb Manager, Client Success New Verticals

Just as I did last year, I wanted to summarize my key takeaways from SXSW Interactive. I learned a lot this year and I’m excited by the way the industry is maturing. I was surprised at how much more sophisticated the business side of the conference was – things have progressed significantly from last year, when panelists were seriously debating whether or not UGC could be monetized! (This year I was surprised to hear detailed and accurate discussion of SEO and analytics in a conversation about mommyblogging.) If you attended, I’d love to hear what themes or trends you noticed. Here are my top 10:
  1. Social media has hit the big time. Registrations for the interactive portion of SXSW were up 40% this year over 2009, and this year interactive registrations exceeded registrations for music!

  2. Public and private are converging. Increasingly, people are posting under their real names, rather than anonymously (or under “handles” or pseudonyms), and people are taking advantage of tools like Facebook Connect to merge their identities (and social networks) across multiple sites. At SXSWi 2009, there was a lot of anxiety around “collapsing contexts” (what happens when your mom finds your Facebook or your boss sees your tweets), but in 2010 panelists and audience members alike took it as a given that personal and professional interactions will intersect online in complicated ways.

  3. The real-time internet is a reality. Asynchronous communication on-line is becoming obsolete, as people access the web where ever they are. Expectations around response times are changing radically as users become more accustomed to immediate answers via Twitter and text. Particularly in interactions like Ask & Answer, in which the poster expects a response, turnaround time is critical.

  4. Location-based tools are the next hot thing. foursquare, which launched at SXSWi last year, was omnipresent at the conference this year, with competitor Gowalla following close behind (also-ran Loopt was busily trying to capture some market share). There were multiple panels on GPS and location-based software this year and they were all packed. Look for brands to leverage this technology in multichannel marketing and to create seamless interactions between their brick and mortar and on-line stores.

  5. Privacy isn’t dead. Despite the emphasis on “real” (id, time, place), users still have concerns about how much information they reveal about themselves. Danah Boyd’s opening remarks on privacy and publicity focused on the importance of control and context; how much people are willing to share depends on who’s going to have access to that data and what they’re going to do with it. On the other hand, personalization is increasingly important, and visitors are willing to share information in exchange for recommendations and customized experiences.

  6. End users are eager for tools to help them find the signals in all the noise. An important motivator for users to disclose information about themselves is enabling improved discovery and filtering. The number of inputs continues to increase, as we explore new tools/platforms and add people to our networks, and the amount of information we’re processing can be overwhelming. Giving users more ways to find the people and information they’re looking for is critical (Twitter co-founder Evan Williams discussed this in conjunction with a roll-out for @anywhere, a Twitter app that allows users to follow other users where ever they are on the web, rather than having to return to Twitter).

  7. Storytelling and narrative are becoming more important, not less. In an environment of microblogging and streaming updates, users crave context and visual cues to help them contextualize all the information they’re taking in. On the other hand, storytelling is becoming more condensed and relies heavily on images and pictures rather than text.

  8. Everybody loves video. New technology makes video easier for novices (and the fact that online videos are so often amateurish is part of the appeal – it creates a sense of authenticity and immediacy). Chatroulette (warning: not safe for work, or possibly anywhere – I didn’t link to it for a reason), the video chatting site everyone loves to make off-color jokes about, came up in almost every panel, but video blogging, video books, and video reviews all got lots of air time.

  9. Customer service is becoming an essential part of social media strategies. Brands are beginning to realize that initiating conversations with customers will uncover issues that need to be addressed and that they have to have a plan to reach out to dissatisfied customers before launching any kind of social media campaign.

  10. The line between tools and games is blurring. It’s not enough to make user interfaces frictionless or easy to use, designers need to find ways to actively encourage end users to engage in the behaviors they want to drive. Game theory is being leveraged on all kinds of web sites and tools in order to build engagement and community and incentivize specific behaviors. (The success of foursquare is primarily due to the fun, gaming aspect of it, compared to other location-based tools that are more utilitarian.)
What were your key takeaways?


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Thursday, March 18, 2010

Slow Loris.. cute overload! Thanks @stephyang for sending me to MadDecent !

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This takes normal cute and hits it upside the head! This little animal takes babies and punches them in the face it is so cute. I know what my new default sad-away video is!
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Dunkin Donuts Tracking Twitter In Effort To Turn Tweets Into Sales

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One of my takeaways from SXSWi was how successful Twitter has been in the corporate world and still has much more room to grow! It is amazing how transformational 140 characters can be when consumers have a platform to speak with companies.
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Wednesday, March 17, 2010

Sunday's adventure in Town Lake

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Sunday discovers how fun it is to splash!
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Tuesday, March 16, 2010

Had a little fun trying on some glasses this morning @warbyparker

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I love my current glasses, but as previously stated I'm on a mission to have multiple pairs and wear them around to match my clothes, different occasions, the weather, etc. I believe that glasses are the perfect accessory, and they need to be brilliant because nothing is less brilliant than having something that you had to pay near $400 (and that was even with 30% off) to look terrible (not that my current pair looks terrible) - right smack in the middle of your face. Can I get a hallelujah? 
I like Warby Parker designs because they are simple and adorable. I do wish that they had glasses with a stripe on the side like my old pair (now out of commission), but I'm would guess that new styles are coming out soon!  I love the attention that they took to making the shopping experience delightful.  It was fun to virtually try on a bunch of pairs and the technology seemed to work perfectly (I wonder if it is an in-house program or done by a vendor).  For the non-tech people there is the home try on experience, which is a nod to seamlessly connecting online and offline.  And then finally the satisfaction in knowing that by buying a pair of glasses, not only to you get to see a little more clearly, but so does someone else. 
I'm not sure which pair I will purchase, but I know that in the next 2-3 months I will be buying a pair! Just in time for summer clothes! :-D




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Sunday, March 14, 2010

Just Sunday :-)

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Thursday, March 11, 2010

New geek crush: I'm newly obsessed with @WarbyParker ... saucy eyewearfor delish prices.

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I have a geek crush on this company as they touch on three of my top interests:
a. excellent and saucy eyewear. I have a goal of having a pair of glasses for every day of the week. At these prices... I can afford to do that.
b.They help children see. I cannot imagine my life without these lenses. I would most likely be blind, definitely be less awesome, and surely be missing out of many excellent things without my superthin awesome lenses and wonderfully purple frames. So I'm more than happy to buy eyeglasses knowing that I am helping someone else. Woot!
c. They are an internet company that also sells monocles. Nuff said.
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Even Sunday knows it's hard....

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Hilarious campaign by Unilever.

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Friday, March 5, 2010

Life in cubes

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Sent from my iPhone
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adorable level= RED HOT. Super-Slow Motion Dogs Catching Treats(via @Tanyavell)

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Ok. So since I adopted my cute little mutt. I can't help but loving every commercial that includes dogs or pets really of any kind.
Just so cute!
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