I have a geek crush on this company as they touch on three of my top interests:
a. excellent and saucy eyewear. I have a goal of having a pair of glasses for every day of the week. At these prices... I can afford to do that.
b.They help children see. I cannot imagine my life without these lenses. I would most likely be blind, definitely be less awesome, and surely be missing out of many excellent things without my superthin awesome lenses and wonderfully purple frames. So I'm more than happy to buy eyeglasses knowing that I am helping someone else. Woot!
c. They are an internet company that also sells monocles. Nuff said.