Monday, April 5, 2010

Meet Forever 21’s stylish sisters, Linda and Esther Chang

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Interesting profile on Forever 21's secret sauce: the founder's two daughters. The siblings are working on different projects, but the eldest, Linda, started the entire Social Media branding department for the retail chain. A marketing strategy that has kept Forever 21 with an edgy look and connected with its target market via blog, facebook, etc. Her sister, Esther, heads visuals and has given Forever 21 that cheeky in-store experience that we have all grown to love.

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